During my tenure from September 2022 to January 2023, I successfully managed the World of Coffee account, focusing on various aspects such as content planning, shoots, coverage, and timeline management. This account specifically catered to the coffee industry B2B.https://www.instagram.com/worldofcoffeedubai/?hl=en
One of the significant responsibilities I undertook was overseeing the entire content planning process. This involved strategizing and creating engaging content that resonated with our target audience, keeping in mind their preferences and interests in the world of coffee.
Furthermore, I was in charge of organizing and managing photo and video shoots. Prior to the event, we conducted shoots with exhibitors to showcase their products, services, and innovations. These shoots helped generate buzz and build anticipation among our followers. Additionally, during the event, I coordinated and supervised the capturing of exhibitor testimonials, effectively highlighting their experiences and offerings to further engage our audience.
the World of Coffee Instagram account experienced substantial growth during my tenure. Within the four-month period, we successfully increased the follower count from 5,000 to an impressive 8,000. This growth was a result of our consistent content delivery, engaging visuals, and interactive storytelling.
