Semisweet is a startup sweets catering company founded in 2019.
I am in charge of all social media, branding, packaging and some community management.
Started by creating a brand guideline booklet to showcase the brand and what helps portray it best.
It included the logo, colours, typography, print and digital representations, icons, imagery style, packaging etc...
These icons were created and used for Instagram Highlights.
Created some videos and TikTok inspired videos for Instagram feed and reels.
They can all be found with sound on the IG page: @semisweet.ae
A menu I designed for our kiosk in One Central as part of Brand Dubai's activation for local F&B brands in February 2021.
The focus of the brand was to showcase our products in the best way possible through photography. Spent most of my time learning a lot of photography and editing skills. Also, enhanced them a lot throughout.
We created some characters to represent some of the products we have to make some funny light-hearted content for our page and to introduce new products.
A carousel instagram post introducing our newest product at the time..
Macaron
Created E-mail signatures for everyone that works at Semisweet.
Vinyl Sticker Posters created and pasted on the windows of the container and forex board posters pasted on the side.
Ripe Market 2021.
Created some engaging stories and informational ones to keep the audience entertained and to help them know exactly how to order from us on Chatfood.
For the branding side of things and to enhance the customer's experience,
I created a card to briefly explain how to heat the S'mores to be eaten the right way as that was a recurring question on Instagram DM's.
Created this small square box for the Macarons so it fits 6 pieces.
It turned out to be super cute and simple with spot UV for the icon and logo.
