In 2021, I decided to take this online by starting an instagram page under the name @ghaseelel3eela to showcase this project and discuss it a little more with my mother who is a certified family consultant. It has evolved too become more of a show and a discussion between two generations, one that has been affected by the cultural 'norms' and another that is trying to avoid these toxic misconceptions within our culture.
Built characters based on real life personas that are portrayed in a specific way in through Egyptian media.
Created comic strips based on some of the real life challenges that we observe and go through at some point in our life and are seen as 'normal' when they can be really toxic scenarios.
Collaterals created and printed for the showcase.
Post cards/ Shirts/ Laundry detergent boxes/ Stickers/ Fun Question game
This is the setup for the talk show I record and post on Instagram.
Artworks created for Instagram based on the same theme.
Basic animations used for video intros, outros and posts depending on the message I want to convey.